ETERNAL MUSE

But in all seriousness, would this not be an immediate green flag? We often see comments saying: ‘My partner HATES when I wear heatless curlers to bed’… but loves the results in the morning, right?✨ We get it—some curlers look a little extra at bedtime. But our Jumbo size = jumbo volume and those big, bouncy curls are worth it. Plus, it’s way more comfortable than you think (and way better than frying your hair with heat). 🔥 Would you still rock your heatless curls even if your partner hated them? Or do they secretly love the results too? CC: @Zhenya Spitsyna

WAIT, YOU CAN WASH YOUR HEATLESS CURLER?! 🧼👀 Washing your Eternal Muse overnight heatless curler is essential to keeping it clean, fresh, and ready to give you perfect curls every time. You should wash it every 6–8 weeks to remove any product buildup or oils that naturally transfer during use. 🫧🚿

Joke’s on him— I planned my hairstyle in my sleep and Eternal Muse did the work for me. 💤 I barely had to do anything. Just took out my Jumbo size curler and boom, bouncy, voluminous curls in seconds. No heat, no damage, just perfect overnight hair styling. ✨ The real question is… will his mum love me as much as my curls? 🤭💁‍♀️ CC: @Zhenya Spitsyna

Gym-Ready Hair Hack: Overnight Heatless Curls! Did you know you can style your hair while you work out? Start your gym routine with a heatless curler. By the time you’ve finished, you’ll have effortless, bouncy curls ready to steal the spotlight. Perfect for the gym, quick errands, or even spotting your crush mid-workout. No heat, no fuss—just beautiful, salon-worthy heatless curls. Ready to try the ultimate time-saving hair hack? Perfect every time with Eternal Muse ✨ CC: @Aleksandra

“I can find it for like 15$ cheaper anywhere else…?!” True - you can… but here’s a friendly reminder that you will need to sleep with it and most heatless curlers are stuffed with hard foam, making them extremely uncomfortable for overnight use. Eternal Muse specialises in overnight heatless curlers with elongated cotton filling for pillow-like softness, giving you beautiful curls and a restful sleep. Comfort and results, all in one ✨ CC: @Zhenya Spitsyna @Aleksandra

STOP making these mistakes and achieve perfect heatless curls every time! ✨ We can’t emphasize enough the common mistake that many make with heatless curls: using sections that are too large and wrapping them too loosely. This video tutorial on heatless curls will guide you through the steps to get bouncy and long-lasting curls, whether overnight or during the day. You’ll thank us later! CC: @Aleksandra

AND ITS BACK IN STOCK! 👀 Naturally, Eternal Muse heard you when you requested a curler designed for easier styling with the overnight unicorn curl method. While our heatless curlers are already the softest and most comfortable in the world, some of you embraced this wrapping technique and wanted a shorter option that stays secure all night — and that’s exactly what we created ✨ CC: @Zhenya Spitsyna @Aleksandra

Wake up with beautiful, heatless curls that give you the confidence to own any room. ✨ The Arion curler is specially designed for side sleepers, making overnight curls more comfortable than ever. No heat, no damage—just stunning, natural curls that last all day. 🌙💫 Feel the difference when your hair matches your main character energy. With Arion, every morning is your moment to shine. 🌟 CC: @Aleksandra

SHOW US THE BACK!!! 📢✨ Despite our page being filled with how the heatless overnight curls look from the back + a whole highlights section pinned on our profile, we still get this comment a lot. If you are having issues with how the back of the hair looks it could be down to either the hair prep, the hair wrapping technique OR the overnight curls you are using is not from Eternal Muse. Do we need another heatless curl tutorial? 👀 CC: @Zhenya Spitsyna

💡 Can Heatless Curls Cause Hair Loss? The Truth from a Specialist 💡 There’s a lot of misinformation online about heatless curls and traction alopecia, so we took this to a trichologist for a professional scalp analysis. Here’s what you need to know: 🔹 Traction alopecia is caused by prolonged tension on hair follicles, often from tight hairstyles, heavy extensions, or harsh styling tools. 🔹 Not all heatless curlers are the same—hard, rigid curlers can create pressure on follicles, leading to weakened hair over time. 🔹 Soft, flexible curlers (like Eternal Muse) allow for styling without excessive pulling or pressure, making them a safer alternative when used correctly. 🔹 Our trichologist confirmed: No signs of traction alopecia were found in individuals using Eternal Muse curlers nightly for over a year. 📌 Bottom line? Heatless curls are not inherently damaging, but the material, design, and how you use them matters. Protect your hair by choosing the right tools and avoiding excessive tension. CC: @Zhenya Spitsyna

“But show us how it looks from the back 💀” - Sure! When you use the right overnight heatless curler and apply the right hair prep+wrapping technique = the back of your hair will look just as good as the front. Heatless Hair styling is the only way to style your hair in 2025, especially with tools that let you sleep comfortably (hey). CC: @Zhenya Spitsyna

The beauty of including heatless hair styling in 2025 is how fast you can transform your whole look. Just wrap your hair in your favourite size curler from Eternal Muse and let us do the hair styling for you overnight - all you’ll need to do when you’re ready is remove, shake and just like that your hair looks like you’ve spent hours at a hair salon ✨ CC: @Zhenya Spitsyna

YOU WANT TO SAVE THIS ONE. ☝️ Struggling with heatless curls? This tutorial fixes that. We’re covering the most common mistakes people make with overnight heatless curls—and exactly how to get perfect, long-lasting results every time. ✔ Follow every step—don’t skip or pick and choose. ✔ Watch and read carefully—we’re giving you every pro tip to avoid frizz, uneven curls, or styles that don’t last. ✔ Save this post so you never have to wonder why your curls aren’t turning out like the video. If you want flawless, heat-free curls, the method is right here. No excuses—just results. 💫 CC: @Zhenya Spitsyna

Top tips on how to avoid commons mistakes when it comes to your heatless hair styling - watch Sasha demonstrate how to adjust your wrapping technique to get the most out of your overnight heatless curls ✨ CC: @Aleksandra

STOP making these mistakes and achieve perfect heatless curls every time! ✨ We can’t emphasize enough the common mistake that many make with heatless curls: using sections that are too large and wrapping them too loosely. This video tutorial on heatless curls will guide you through the steps to get bouncy and long-lasting curls, whether overnight or during the day. You’ll thank us later! CC: @Aleksandra

1…2…3… and the “how did you sleep with that?” questions enter the chat. ✨ with Eternal Muse hetless overnight curlers - you dont have to stress about losing your beauty sleep. Our curlers do all the styling for you as the softness of our curlers blends with your pillow ♥️ CC: @Aleksandra

Hair Styling Hack! ✨ Want to elevate your look while crushing your workout? Here’s the secret: style your hair with your Eternal Muse heatless curler before heading to the gym. When the moment calls for it, simply take it out to reveal stunning, salon-quality heatless curls that turn heads instantly. It’s an easy and damage-free way to step up your hair styling game! CC: @Aleksandra

HAIR LOSS???? 👀 The Ultimate Proof? For over a year, we’ve all seen Zhenya and Sasha using Eternal Muse heatless curlers daily across our social media page. If there’s anyone who could debunk the traction alopecia myth, wouldn’t it be them? Not only do they use our curlers almost every single night, but they also have completely different hair types— which makes them the perfect test subjects. But here’s the real question: Are all heatless curlers the same? Could there actually be a difference between Eternal Muse and the cheap alternatives flooding the market? Are OUR customers safe? To get real answers, we are taking them to a certified trichologist - a specialist in scalp and hair health, trained to diagnose conditions like alopecia and tension damage using professional-grade scalp analysis. We don’t just rely on a verbal verdict. We’ll be showing exact images from the trichologist’s scalp examination, placed directly against their scalps. Even if someone doubts the results, the proof will be right there for any expert to examine. So… what do you think? Do you want to see the results? 👀 video credits: @Zhenya Spitsyna

“Heatless overnight curls cause traction alopecia, don’t use them!!!”… We like to check the facts before speaking out to our audience, which is why we consulted with a certified trichologist – a specialist in hair loss and alopecia. We’re currently editing the full one-hour consultation, where a specialist breaks this down in detail with scalp analysis and real data. Spoiler alert: the truth is on our side… While online dermatologists are experts in skin health, trichologists specialise exclusively in hair loss and scalp disorders—two very different fields of study. With an audiences of millions of people, ensuring accuracy before sharing information is key. We’re happy to provide expert insights to clear up any confusion.

But will there be any difference in 25 minutes? 👀 Let’s do a quick experiment to see if it truly enhances your heatless curls and if it’s worth the hype! What do you use on your hair before using your heatless curler? Did you know that almost every leave in conditioner has silicones in it which weighs your hair down - making your curls drop faster. This Hair Essence Mist is super fast drying so your heatless overnight curls actually SET in 25 minutes but when left overnight it truly makes your heatless curls last so much longer. GAME CHANGER 👏🏼👏🏼✨ CC: @Zhenya Spitsyna